Choosing the Best Theme for Your Website

Choosing the best theme for your website can be a confusing and sometimes daunting prospect.
There are so many themes available – how do you know which one is best for you?

Free Themes
First – there are free themes and paid themes. Often we’re tempted to use a free theme because why pay for something when you don’t have to, right?
The first thing to understand with a free theme is that it is open source software.
You should only download free themes from the directory as other sites may be unreliable and have malware.
Free themes may have limited support, limited features and there is no obligation is something goes wrong.

Paid Themes
A paid theme can give you more advantages – especially if it is needed for a specific purpose such as an ecommerce site.
Paid themes have more customization, come with more support and functions.  Just be sure that the functions don’t come with more than you need and conflict with plugins you are using or want to use.
Premium themes sometimes come with a yearly licence or you pay for it and get that licence included for a year or more. Be sure to read the fine print.
Also be sure to get a paid theme with good support – this can make all the difference.
Paid themes can be purchased from numerous third party sources – finding a trustworthy company with good support is important.

Theme Options
Themes should be mobile friendly and easy to implement and use.
Navigation should be crisp and clean.  Uploading photos should be simple.
Make sure that there is no conflict with plugins, especially the popular plugins.
Sometimes it’s worth trying out a few themes to get a feel of how they work.
Once you have a theme you can putting your website to work and monetizing it.

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This Crazy Online Journey

I wanted to do a blog post about this crazy online journey I’m on.
Many people want to make money online so they jump in – often to the first thing they see or because someone told them about what they’re doing.
It can feel a little crazy sometimes, with crazy that is out there and everything yo need to learn.
I mean, think about it.
Email marketing, list building, paid traffic, CPA, CPL, optin pages, funnels, facebook, twitter, instagram, videos, blogging, yikes!

Did I miss anything?

There’s so much to learn. How can you do it all?
There are so many different ways to make money online too.
Affiliate marketing, network marketing, creating ebooks, membership sites, and the list goes on.

So where do you start?
Here’s what I suggest. Start with what you like to do and with something that fits into your lifestyle.
Unless you want to change your lifestyle.

What if you don’t know what you want to do?
Let me make a few suggestions.
Many people start with affiliate marketing.
This is about marketing someone else’s product where you get a commission from each sale.
You don’t need to spend a lot of money to get started.
There are two ways to make money as an affiliate.

You can promote products through Clickbank, JVZOO, Warrior Forum and other online marketplaces.
You make a percentage of the sale from each product you sell. The percentage depends on which one you sign up for and sell.
Pros – you can start right away, often at no or low cost.
Cons – you often have to get approval and it can be tough to sell enough products to make any money. There are often upsells – deciding if it is worth it to purchase an upsell can be difficult.
Tip – pick a niche that you like, look for a problem that people want to solve and find products to promote that solve that problem.
Tip 2 – start blogging about those problems and offer the product in a blog post as the solution.
Tip 3 – make sure you collect names and email addresses to follow up.

Another way to make money as an affiliate is in the network marketing space.|
There are many network marketing companies to choose from online. It can be hard to pick something you like and is successful.
Pros – you can get started with a low cost buy in or go for a higher package right away. You get a sponsor who can guide you on the right way to get started to make money online. There are often many extras included with the price with online training in social media, email marketing, etc.
Cons – Finding a good sponsor can be tough. Make sure you do your research before joining. Everyone is promoting the same thing so you need to brand yourself so people are attracted to working with you. Learning the ropes can take time, be patient and persistent.

Another Way to Make Money Online
Start creating your own products such as ebooks, maybe a membership site – set yourself apart from everyone else.
What are you passionate about? What skills do you have that you can offer?
What problems can you solve?
Always remember that if you’re not solving a problem, you’re not making money.
Seek to provide value first – that is the first law.

Marketing is ongoing  online and offline – it never stops.
Whether it’s paid traffic, social media, email marketing, blogging, videos – it’s all marketing but it should also provide value.
That is the second law.

You have to put in a lot of work to get things going initially.
Do 90 days of videos, write 30 days worth of blog posts, post every day on social media.
Unless you have deep pockets to spend on paid traffic, you need to put in the effort.
That is the third law.

After 30 days take a little break.
Measure your efforts.
Track your responses to leads to your optin pages, engagement on social media. comments on blog posts.
Is it working? Are you getting the results you want?
Tracking and testing is a critical part of making money online.
It’s not always talked about, because it is unsexy and dare I say it, boring.
Get google analytics on your blog, test everything.
That is the fourth law.

Want to know what I’m doing?
I have experience in all 3 areas – affiliate marketing, network marketing, creating products.
I can help you.

Message me.







How to Make Money from Home and Earn an Online Income

Are you looking to make money from home or earn an online income?
Then keep reading as I have years of experience and compiled my tips, tricks and strategies to benefit you.
You need a strategy first and a plan to execute to bring you success.
Many people do well making money as affiliate marketers.
Before you leap into the game ask yourself first what problems people are having, then look at how you can provide a solution to the problem.

Have an Online Strategy
Business online is no different than offline.
People are spending money to get solutions.
They need food when hungry, gas in the car, haircuts and new clothes.
What are the problems online?
People want to know the best ways to make money online quickly and easily.
They need to have something to sell and a good offer.
They need a way to capture names and email addresses.
But you want to choose a good offer, one that people want and is not difficult for people to purchase.
Choose an Offer
Where can you choose a high converting offer?
There are a number of places – Clickbank, Shareasale, JVZOO and Warrior Forum are the popular well known market places.
Choose an offer for a niche that you want to promote.
The hot niches now are anything related to; Relationships –dating, marriage, etc,  Health – lose weight, natural health, herbs, etc and Make Money Online – affiliate marketing, product creation, courses, etc.
There more you can be specific in a niche, the more successful you’ll be.

Building a List

A traffic strategy always include building an email list, as email marketing is more effective than having followers on social media.
Always send people to an optin page first, don’t send them directly to the offer as you have no way of following up with them.
There are many tools and ways to build an optin page or software that provides you with one.
The software and tools you use should be an integrated part of your overall business strategy and may reflect the niche you use as well.
A list building strategy will also require an email autoresponder, so you can collect names and emails automatically, use follow-up emails, broadcasts and keep track of your email subscribers.
Choose an autoresponder carefully and always build your own email list, separate from any company generated list that is controlled by someone else.

Getting Traffic

There are two ways to get traffic to an offer.
There is the slow passive way – content creation with blogging, social media posting on facebook, twitter, etc, video creation for facebook and video.
This works but it takes time and you need to be consistent for at least 30-90 days.
It is an important part of an online marketers business strategy.
Top marketers like Neil Patel have done very well with content marketing.
Paid traffic is a quicker way to get more eyeballs on an offer.
There are numerous ways to run paid traffic to an offer.
You can do facebook ads, bing ads, solo ads and more.
You will want to consider the cost and always keep track of the effectiveness of a paid traffic campaign.
Paid traffic can be a quick efficient way to build a list and make money from your offers.

Tracking and Analysis
Your online business strategy will require a way for you to track and analyze visitors to your offers and the amount of sales.
Similar to an offline business that advertises with flyers, print ads, radio or television, you will want to know the cost of each campaign and how effective it is.
Paid traffic on facebook can be run for as little as $5 a day.
The important thing is to start small and test your results.
Your website should have a google analytics tracking code installed so you can see how many visitors are coming to the site and what they are doing.
There are also ways to track followers on social media.

So that’s the overall strategy.
Do not get distracted by shiny object syndrome.
There is no need to purchase the latest gadget until you have the basics down first.
You also need to know if something fits into your overall business strategy and goals.
Start with a plan first, then execute that plan.
Keep moving forward and you will get there.
Need help?
Having an online mentor will get you to your goals faster.
Contact me to discover how you can build a money making strategy for online success.
Or visit